MANIMA has created an innovative Digital Atelier, a model of “door-to-door entrepreneurship”, allowing for women to work as artisans no matter where they are. This plays a large part in our goals to reduce female unemployment in underserved areas of the country.
The technological platform is based on integrated software solutions which allow us to optimise all processes end- to-end, from creation to commercialisation. The heart of our systems is a digital suite to connect our workers and headquarters digitally, enabling us to keep constant communication, to train, control and streamline all workflows in a fully integrated digital ecosystem, while making artistic handcrafts scalable in an organic way. It also allows us to create, collaborate and design together with our clients, streamlining the customisation process working digitally as one.